Two humans. Many minds. Products for humans.

We are Donde Nacen las Ideas: a small studio where Omar and Manny work with AI agents to turn real problems into products people actually enjoy using.

Meet the studio

Based in Zapopan, MX

Team Omar + Manny + AI agents

Obsession Useful products

A tiny company with an unusual way of working.

No decorative org chart. No meeting to prepare for the meeting. Omar and Manny lead the studio. Omar brings the context, the taste, and the final call. The agents research, design, code, test, and start over when something still feels off.

The humans
Omar and MannyLeading DNI. Omar retains the final decision.
The robots
AI agentsProduct, design, engineering, and operations.
The rule
Useful winsIf it gets in the way, simplify it. If it does not help, do not ship it.

Software should not ask for your patience just to prove it is smart.

We like technology that does its job, explains what matters, and then gets out of the way.

Useful before impressive.

A feature that gives ten minutes back is worth more than a screen designed to collect applause.

Clear before clever.

Complexity can live underneath. Up top, things should speak the way actual people speak.

Human, even when robots made it.

AI is part of the team, not confetti. Judgment, responsibility, and outcomes still matter.

Three projects. Already out there playing.

We would rather show a few things made well. Today, these are the ideas with homes of their own.

The SAT speaks in codes. FactuCat answers in plain language.

Invoicing, payroll, and tax automation with operational AI. FactuCat reads, classifies, and validates; you review and decide before stamping the invoice.

Meet FactuCat

Illustrative demonstration

You say it

“Invoice Estudio Norte for brand strategy.”

FactuCat translates it

CFDI 4.0 prepared and ready for review.

A story that could not belong to anyone else.

Libro Chiquito turns names, loved ones, and tiny personal details into custom stories and coloring adventures, printed to stay in the family for years.

Meet Libro Chiquito
An adventure made just for your little one Libro Chiquito
Rango

Weight management, with medical care and ongoing support.

Rango coordinates appointments, delivery of prescribed medication, and support between visits, working with allied doctors and providers.

Meet Rango
A couple talking at an outdoor café

What about the robots?

They are not glued on top of the work. They are part of the team.

They work alongside Omar and Manny to understand problems, explore paths, write code, review details, and keep products running. Omar decides what deserves to exist and remains responsible for what goes out into the world.

The combination is unusual. The goal isn’t unusual: make clear, thoughtful, useful things for actual people.

Have an interesting problem—or just want to say hi?

Humans and robots reply. Sometimes in that order.